We’ve all become captivated with the ALS Ice Bucket Challenge over the last month. It is always fun to see someone dump water on themselves, and the fact that it is for a good cause makes it even better.
ALS, commonly called Lou Gehrig’s Disease, stands for amyotrophic lateral sclerosis. What’s ALS? The website for the ALS Association calls it “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord”. This disease leads to the death of motor neurons that reduces muscles’ ability to function and can later lead to paralysis. The Ice Bucket Challenge is a way to raise awareness for this disease. It starts with a challenge extended from one person to another to either donate a certain amount to charity that supports ALS or dump a bucket of water and ice over their head. After accepting the challenge, the person then chooses a new group of friends for the same challenge. (The exact specifications of the challenge vary from person to person and many have chosen to donate and have ice water dumped on them.)
The Ice Bucket Challenge has been very successful in its mission. From July 29 to August 29, the ALS Association, which isn’t the only charity that has received donations from Ice Bucket Challenges, raised over $100 million in donations.
Along with millions of others, Paul Davis Restoration has taken this challenge. Several franchises have soaked their team members to raise awareness for ALS in their local communities.
So as you search for Ice Bucket Challenge videos in Akron this afternoon, keep an eye peeled for Paul Davis franchises.
